Road Killer free essay sample

Ten minutes after the scheduled time, I open my driving instructor’s car door, but soon realize that it’s not actually him; a stranger is telling me to get into his car. This is how abductions occur. But he explains to me that Mike is sick today and so he’s taking over his shift. Reluctantly, I step into the impostor, Tommy’s, vehicle. As the trees in my periphery blur by, I feign an ultra-cautionary glance at my right-hand mirror, but instead peer at his face for an instant before returning my attention to the road. I recognize that the tightness in my chest isn’t solely due to my anxiety over maneuvering the wheel correctly once I arrive at the road test site, but is also due to my intrigue with potential fictional motives I can uncover beneath his amiable facade. The adrenaline caused by fear-inducing, but non-actualizing situations has set in. We will write a custom essay sample on Road Killer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I’m fascinated. â€Å"There’s no reason to be nervous,† I remind myself. I’ve veered off the busiest streets of New Rochelle in every possible direction, except for one right turn that leads to a steep hill, which is far too treacherous for the road test. I’ve perused the driver handbook, only taking breaks to pore over mystery novels about the truly twisted beings who live amongst us. My pupils have dilated as I’ve simultaneously crawled underneath my sheets and into the minds of compulsive murderers who hang out at local bars and push shopping carts. I’ve examined their deformed cerebral gears and picked apart their tragic childhoods, only to piece them back together. For a moment, I imagine that my instructor is the type of serial killer who disguises his extraordinary intellect with his soprano chuckle and greasy hair, and that his letters to the police station serve as mocking harbingers of his ensuing escapades. Waiting for my turn to take the test, I lean towards Tommy as he points out a faded scar spanning from his wrist to his elbow. Supposedly, it’s a consequence of a motorcycle accident, but I â€Å"know† that it’s a battle wound from an early, amateurish kill. Once the test begins, I make a few wide turns and land at the bottom of the dreaded hill. Panic sets in. Soon, the examiner tells me to pull up to the curb, and he hands me my results. The 95 printed in bold font on the slip is hard to miss. Maybe this driving site uses a different scoring system than most, and I’m almost perfect. Maybe the police station doesn’t already have a large printout of my face with the word â€Å"warning† scribbled across it in red sharpie. Maybe all of those hours of practice weren’t in vain I let out a sigh. To my surprise, it’s more of a release than an admission of defeat. I’m not as upset as I expected to be after failing a milestone of young-adulthood. While I’m determined to eventually pass my road test, I look forward to mostly relying on public transportation. I look forward to being around complete strangers and wondering about their greatest desires and fears. I look forward to scribbling down dramatizations of mundane plots as I travel around the city. Still, Im disappointed that I allowed myself to be disturbed by the poor timing of Tommy’s appearance, as well as the unexpected hill. I didn’t trust my subliminally guided wrists to navigate the car. Nor did I ever before trust my unhinged imagination to roam so freely and effortlessly, I suddenly realize. Sitting in my English teacher’s office the next day, I delve into a conversation about why the character, Dexter, a deranged man, is so lovable. That night, I’m no longer hesitant to publish an article about the cultural intrigue with protagonists who occupy the darkest corners of the earth. â€Å"They let us explore the hidden corners of our own minds,† I conclude.

Ozus Tokyo Story A thematic and cinematic analysis of post World War II Japan essays

Ozus Tokyo Story A thematic and cinematic analysis of post World War II Japan essays Yasujiro Ozu's cinematic classic "Tokyo Story" portrays the essentially divided nature of old and young individuals, even within the same family, that existed in Japan during the immediate aftermath and cultural shift that occurred as a result of that nation's loss of World War II. The film depicts a mother and a father who temporarily travel from the rural, Japanese countryside and their old way of life to visit their urban children in Tokyo during this period of Japanese history. The general title of "Tokyo Story" suggests the generalized nature of the story in modern Japan. The film was made in 1953 and depicts recent post-war Japan, shortly after the peace treaty ending the ear and the reconstruction of the Asian nationthus, it looks back on a recent period of history, not from afar, but with a critical and often sorrowful eye as to what was recently lost, and examines how recent events have taken turn for the worse in terms The mother and father visit children whom are extremely ungrateful of the sacrifices made by their parents for their welfare in. The children do not reject their parents for coherent ideological reasons that directly correlate to World War II. Rather, the children are show to feel, by and larger, that they are too busy to get to know their aging parents any better. Their contemporary, urban lifestyles do not mesh with their parent's slower rhythms and manners. The past filial sense of obligation is dead in Japan, suggests the film. The sense of responsibility children should feel for their parents is dead, and only sorrow is left behind. However, certain connections between old and young, however tenuous remain, at least in some form. The connection between mother-in-law and daughter-in-law is one such connection. For instance, the mother of the tale spends a night of emotional sharing and intimacy with the widow o...

Abb Essay Example for Free

Abb Essay Essay Topic: Management Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? As a result the front-line profit center managers’ performance is getting affected. * The conflict between long-term technical development and short-term profits is making the situation worse. As per the Business Area’s concern, the COMSYS project should be given priority over other activities as this project, if successfully implemented, would enhance the operations and efficiency of our relays business across the world. However, the development of the project is affecting the daily activities of the company. The problem spilled-over to the regional transmission performance and thus allocation of funds to the project COMSYS (in this case investing in R&D) rises as an important issue to be discussed. * Such an issue increases the difficulty in reaching to a decision. The more time we take in reaching to a conclusion; more will the performance of the company get affected. First of all, we need to ensure that the development of project COMSYS doesn’t affect the operations and performance of the company. Second, we need to allocate suitable resources like funds, workforce etc. or project COMSYS separately. Moreover, from the short-term perspective we need to implement the project as soon as possible as the resources allocated to the project would then be available for daily operations, and from the long-term perspective we would be able to eliminate the compartmentalized framework of the profit centers and thus form a common base of software and hardware. * In the current situation it would be difficult to achieve this goal as the priorities within the organization doesn’t coincide. Project COMSYS is important for long-term development of the organization and, thus, needs sufficient resources for its implementation. I would, therefore, request the committee to take the afore-mentioned points into consideration and carry this discussion forward and helps us to reach to a decision. 2. ABB’s Global Matrix: As mentioned in its annual reports for the year 1988 and 1989, the Chairman(s) has(ve) clearly mentioned about the strategy of â€Å"think global, act local†. Since the merger the ABB group has been following the philosophy of decentralization; its aim to be close to the customer, to have short-lines of communication and decision-making and clearly defined accountability, all are reflected in its matrix structure. The matrix structure was proposed by a 10-person top management so that it enables the group to achieve a balance between its global business focus through its 58 business areas with the market created by the 1300 local companies under the umbrella of several country-based holding companies. The structure focuses on the principles of decentralization and individual accountability with clearly defined responsibilities from business areas heads to regional and front-line profit center managers. The business areas were responsible for carving out strategies while the local companies were responsible for implementing the strategies and achieving the objectives. All the business area heads had additional responsibilities of their national company’s operations. Thus, the overall goal of the top management was to develop managers who can take leadership roles as a result of which â€Å"a self-driven, self-renewing organization† would be formed. One of the main reasons for the success of the matrix structure in ABB was proper communication of the philosophy by the top management to every single employee of the organization. Communicating values to the managers was given priority based on the belief that managers are loyal to values rather than to the company or a particular boss. The core values included quality not only in products but also in the organizational processes and relationships. The management emphasized on dedication to productivity and performance at all levels of the organization. The structure implemented was well in line with the overall strategy of the organization. With rapid acquisitions after the merger ABB grew bigger, spreading its operations throughout the world. The matrix structure, therefore, provided a platform for ABB to absorb the acquired companies and made implementation of its strategies in them easier. One of the important initiatives taken by the top management was to translate the company’s philosophy to specific task requirements for managers at all levels. Throughout the internal restructuring process it was ensured that the organization was not distracted from the market place. Important issues were delegated to teams consisting of front-line managers. The company also had a unique philosophy of resolving of problems wherein the problem, if escalated to the higher level manager, was pushed back to the team to resolve and to reach to a conclusion. This process enabled and enhanced the problem solving capabilities of the managers. In order to implement individual accountability, a transparent reporting system named ABACUS was developed to collect performance data for all the 4500 profit centers in dollar denomination. The business area heads did not stop with just crafting strategies, rather they were personally involved up to some extent in implementing the strategies and policies. The top management, also, was well informed of the daily activities as well as the performance of all its companies. In case any business underperformed, the top management would step in and demand explanation and offer help if needed, thus, giving proper attention to all its businesses. All the above mentioned points explain why ABB was successful with the matrix structures while many could not. Having explained the advantages of the matrix structure, I would like to mention few disadvantages which were prevailing in ABB too. 1. The complex structure with dual hierarchy sometimes leads to confusion and conflicts within the organization resulting in decreased productivity as is visible in case of the COMSYS challenge faced by Don Jans in ABB. . It is sometimes time consuming and delay in taking decision may affect the organization’s performance largely. 3. In such a structure it is difficult to ascertain accountability. The larger the organization, the complex the structure, thus, more difficult is individual accountability. 3. Management roles and responsibilities in ABB and Don Jansâ€℠¢s performance in ABB The management of ABB has been playing a vital role in the post-merger restructuring of ABB. The structure evolved as a pathway for the management to achieve its goal of operating in a global scale. It provides managers the flexibility and autonomy in taking decisions. The management was driven by policies made by the CEO, Percy Barnevik. The frameworks set by Barnevik were well implemented throughout the hierarchy, for example, Barnevik implemented â€Å"7-3 formula† which says that it is better to decide quickly and be right 7 out of 10 times than delaying action in search of a perfect solution. This policy was driven by the principle that the only unacceptable behavior is not doing anything. Under his leadership, the company grew rapidly with numerous acquisitions across the world. Nevertheless, the same philosophy, values were implemented in each of its companies. The matrix structure of ABB defined responsibilities for business area heads to work on the strategy whereas the front-line managers were held responsible for the daily operations of the local company. The managers were provided autonomy to the extent that they had control over their company’s balance sheet such that they inherited their results year to year and, thus, the top management had no say in the decisions regarding their company’s operations. This particular autonomy motivated many managers to perform better and better. As ABB was acquiring companies, it became important for ABB to ensure that the acquired companies imbibed the culture and values of ABB. The management took this as a challenge and ensured this by communicating the strategies and goals of the organization to managers from corporate level to business area heads to country level managers. One such regional manager for the relays division in the Coral Springs, Don Jans, who became part of ABB after the acquisition of Westinghouse in early 1989, had well-received the communication from the head of the ABB’s power transmission segment, Goran Lindahl, where he emphasized on the responsibilities of the local companies to implement the plans and achieving positive results. It was not an easy task for Don Jans and his team from Westinghouse to adapt to the culture of ABB, however, he found the management of ABB much supportive and involved as compared to that by Westinghouse’s. When first exposed to the philosophies of ABB, Don Jans found it to be much different than Westinghouse, where the decisions were taken by the top management, unlike ABB where he had the autonomy of taking the decisions. He found ABB to be much more flexible as the decisions were very much delegated and the organization was result oriented, i. e. he top management continuously monitored results of each of its companies, and would interfere only when the results were not satisfactory. Proper communication of the organization’s strategies to the managers was given importance as they were the ones who were responsible for achieving results. For Don Jans this experience was exhilarating, as he mentions once in a meeting where the corporate managers(for relays business) were presenting to his team â€Å"about how the industry was developing, where ABB wanted to be, how it was going to get there, and so on. †. Such meetings were received in a positive manner as they educated his team about the organization. Moreover, the meeting did not end there, the proposals for investing in relays business by his team were given proper attention, which further encouraged Don Jans to provide better performance. The matrix structure provided Don Jans with the flexibility of operations and taking decisions. Due to which the performance of relays business (of which Don Jans was in charge) had improved. With clear communication from the top management, he was aware of what was required to deliver. He used his experience in the industry to invest in a small-scale in microprocessor relays technologies as he had financial resources at his disposal. He used his freedom to improve the product lines of the relays division by broadening the microprocessor technologies experiment to solid state devices, and thus gave ABB a competitive advantage in the market where other players were taking advantage of the technology. Thus, Don Jans tried to improve the performance of the relays division by leaps and bounds by regular investment in newer and better technologies. Abb. (2018, Nov 14).

Employability Skills Assignment Example | Topics and Well Written Essays - 3000 words

Employability Skills - Assignment Example The major target market for Next is the 18-35 year old consumers and the firm’s major successes are due to offering lower- and mid-priced merchandise that make its fashion offerings desirable to the lower-resource consumer. Many of the firm’s sales come from its online website, referred to as NextDirect, which contributes to over 40 percent of the company’s total revenues (Next 2012). Why the business is so successful is that the company has established a low cost pricing strategy and the capability of procuring trendy and chic fashion merchandise that is relevant to the contemporary, younger consumer with a need for fast, mod fashion at an affordable price. Next competes with major retail companies such as Zara, Matalan, Debenhams and even New Look (to suggest only a few competitors). Internally, Next operates under a functional organisational structure where each division associated with the value chain is grouped and maintains reporting structures according to the purpose of the division. The company has a marketing department, a procurement division, a sales department, and customer service division (to name only a few) with each being responsible for their own activities. This is one of the disadvantages of Next’s internal structure as it does not provide many opportunities for cross-collaboration and inter-group consultations. Having had a lower-level management position in the women’s clothing department at Next, I gained valuable insight into what responsibilities and performance targets required development for future employment. At Next, there was little emphasis on teamwork throughout the entire business model and, therefore, I was not given many opportunities for networking, collaboration, or working within a group environment to solve organisational problems. Stover (2004) asserts that in order for a business to generate more valuable solutions to problems and innovate, it is critical to interact with

WEEK 1 Coursework Example | Topics and Well Written Essays - 750 words

WEEK 1 - Coursework Example Laws are necessary because it is almost impossible to put together large groups of people without governing them by a standard set of generally accepted concepts and behavior. Without laws, people will be free to do anything they want without consideration for other people around them. Absence of laws will create inequality, because everyone will merely be governed by â€Å"instincts,† where only the strong and powerful can survive. For example, in history, when the populations of the colonies began to grow, the differences between these colonies grew as well (Harr, Hess, and Orthmann 7). These differences, when not contained properly, or channeled effectively, will cause chaos among people and cause deterioration to the structure of a society. The nation was founded on the idea of societal cohesiveness, that is â€Å"one nation, with liberty and justice for all† (Harr, Hess, and Orthmann 15). The negative effect of pluralism is the problem of vast differences among people who, despite belonging to different groups, still try to live with each other in peace and order. Differences in ideas, beliefs, and even culture makes it harder to formulate a constitution that is fit and just for everyone involved. Framers of the Constitution recognized that the people are the power (Harr, Hess, and Orthmann 15), and if the people are the power, then there will be several â€Å"powers† to consider when framing the laws that will benefit everyone. From a personal viewpoint, it must have been quite hard to welcome diversity based on the want for equality for all. There must have been a thin line between suppression and exploitation of the differences of each group, and structuring a society that is fit for everyone. In looking at the Boston Tea Party, it could be said that it was a success. It provoke such reaction from Great Britain,which prompted the King to pass â€Å"intolerable acts† to the people. These acts were a) restrictions to town meetings, b)

History of Ergonomics Essay Example for Free

History of Ergonomics Essay Ergonomics refers to the study of the interaction between humans and the environment. This study is aimed at understanding mechanisms that are necessary in order to improve the working conditions of humans. Such working conditions include health, performance and comfort. The study is intended at enhancing strategies that optimize the performance of humans at work. This implies that it focuses on techniques that are required to restructure office etiquette and procedures in order to improve the overall productivity. However, ergonomics is not necessarily limited to office environment as it also encompasses other fields of human life. In a practical perspective, ergonomics is a science concerned with the design of office equipments and artifacts in order to improve the comfort of workers and improve the overall productivity and effectiveness (Gilmore et al. , 1998). An ergonomicist is interested in the study of the interaction between humans and the tools they use in their working environments. The study of ergonomic includes the design of office equipments and space, and the positioning of switches in control rooms. It additionally includes the study of the interaction of the human behavior and their surrounding. This study originated form Greece where the term ergonomics was derived from ergon meaning work and nomos meaning natural law in Greek. Later on a 19th century sociologist Fredrik Taylor invented the term ‘Scientific management’ to gain maximum results in the factory work. Since then, the practice of ergonomics has tremendously developed over time. As the age of space approaches, new factors continue to emerge such as weightlessness and gravitational force. As the modern world progresses into the future, the field of ergonomics continues to become more sophisticated. In the United States, an army personnel known as Alphonse Chapanis in 1943 explained that plane accidents caused by pilot errors could be significantly be reduced by using a more simple and rational cockpit instead of the common control layout (Jubel, 2007). Institutional ergonomics is concerned with the socio-technical aspects of the work environment which refers to the amalgamation of structure, process and organizational strategies. Cognitive ergonomics deals with the psychological perspectives of the workplace which involves the study of ideas, opinion and memory. In academic viewpoint, the study of ergonomics would comprise the knowledge of psychology, engineering and health science. It is therefore necessary for an ergonomicist to possess a bachelors or masters degree in these disciplines. The practice of ergonomics can find use in several aspects of human life such as workplace, home setting, education and sports. The practical study of ergonomics involves the design of working equipments such as computer chairs or keyboards. Other ergonomic discipline involves the study of the environment of the world as is referred to as quantum ergonomics (Gilmore et al. 1998). History of ergonomics In the United States, the field of ergonomic is believed to have originated during the period of the Second World War (Wickens Hollands, 2000), even though developments that led to its inception can be traced back to the 20th century. Before the Second World War, the main focus of the work place was designing humans to adapt to the machines used at work basically referred to trial and error method as opposed to designing the machines used at work to match the requirements of humans. This can be observed form the study conducted by Taylor in which the selection criteria, time and motion studies, training and work rest programs were examined (Taylor, 1911). This study of time and motions was expounded by Frank and Lillian Gilbreth (Gilbreth Gilbreth, 1917). Majority of the ergonomic developments were necessitated by military requirements. With the commencement of the First World War, which was the first conflict where airplane was used in combat, there emerged the need to adequately train pilots new mechanisms of war. This necessitated the development of new aviation technologies based on psychology. In addition these trends prompted the emergence of aeromedical research studies. Even though progress was made during this period, the momentum for developing and exploring the discipline further was no achieved since there was lack of vital technological advancements and personnel due to the ongoing Second World War (Meister, 1999). The period between the First World War and the Second World War recorded a significant decline in research, however, some success were realized during this period. Aeromedical research work did not stop during this time which realized advances in several laboratories built across the United States such as the Brooks Air Force Base located in the city of Texas and the Wright Field situated in Ohio. These laboratories were significant in the development of ergonomics. Their study was focused on identification of attributes of successful pilots and establishing the impacts of environment stressors on the performance and productivity of flights. Furthermore, the study of anthropometry which is a field concerned with the measurement of the human body was considerably employed in designing airplanes during this period. Other researches were also being done in the private sector such as the automobile behavioral studies (Forbes, 1939). The emergence of the Second World War, and its accompanied needs, formed the driving force behind the development of the field of ergonomics. First, the demand of mobilizing and recruiting substantial numbers of people both men and women made it very difficult for individuals to specialize in a particular job. Therefore, there was a shift in focus where individual’s capability was designed in order to reduce the negative impacts of their shortcomings. Secondly, the period of the Second World War witnessed the turning point in terms of technological advances. The rapid development of technology outpaced the capability of human to adapt and offset poor designs. This was particularly observed in airplane accidents experienced by vastly trained pilots as a result of problems witnessed with the configuration of the control systems and the instrument displays (Fitts Jones, 1947). In addition, enemy targets were unfortunately missed by machine controlled radars (Wickens Hollands, 2000). Psychologists were employed to experiment and study these emerging issues by employing laboratory mechanisms in order to solve these problems. As a result, the discipline was ergonomics emerged despite the fact that the people involved in its development failed to realize it during this period (Meister, 1999). The two subsequent decades immediate after the Second World War witnessed a growing military research catalyzed largely by the emergence of the cold war. Military research institutions developed during this war were enlarged and new ones created. The private sectors also continued to develop ergonomic groups mainly in aviation and communication, and digital Industry. The Human Factors Society, a professional body mandated to study ergonomics in the United States was established in 1957 and had an approximate of 90 members then who attended the first inaugural meeting. This name was later abolished in 1992 and replaced with the Human Factors and Ergonomics Society. Currently, this society boasts of over 4500 people, majority of who are participants in the technical groups established under this society, student bodies and attend the yearly meetings. Beginning in the 1960s, the field of ergonomics continued to expand especially in the previously identified areas. This development expanded into new fields such as computer architecture and software, nuclear weaponry, internet technology among others. In the recent past, new areas of study have emerged which includes neuroergonomics and nanoergonomics (Jubel, 2007). Conclusion A persistent premise that has been developed over several decades is the ever increasing center of influence that ergonomics has attempted to encompass, as technological advances continue to emerge. What simply began as a mere detachment of experimental psychology focusing on the interaction and relationship of people with machines in the work place has tremendously expanded to cover almost all aspects of interaction of individuals and their environment. Several researchers have hypothesized about the future of human factors and ergonomics. With the speedy technological advances in such areas as biotechnology and nanotechnology, it would be very exciting to speculate the emerging problems that ergonomics would be called upon to solve in the future (Vicente, 2008). In the today’s modern world, as it was the case during its inception, human factors and ergonomics has still remained a multi disciplinary field of study. In the United States for instance, this discipline has expanded from behavioral sciences including empirical psychology, and some engineering fields of study. Among the countries in the European block, the discipline of human factors and ergonomics has found its stronghold in physical science disciplines such as human physiology. Currently, people from diverse educational backgrounds and disciplines varying from physiology, engineering and psychology have focused their exclusive skills and knowledge in the study of the interaction and relationship of people with systems.

The Beginning of a Never Ending Conflict :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Today, Christianity is filled with different denominations. Each denomination differs in opinion in certain areas. The origin of the differences in Christianity dates back to the Roman Empire when Christianity was developed. The Roman Empire was primarily polytheistic and people in the empire were expected to conform and bow down to all Roman gods. Judaism was the first religion to claim that there was only one God, a strictly monotheistic view. Despite Roman expectations of conformation, Judaism was not seen as a threat to the empire and Jews practiced their religion with minimal persecution. On the other hand, Christianity (also monotheistic) was seen as a threat to the success and continuation of the empire mainly because of Jesus Christ and His teachings.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  The first followers of Christ were Jews. Non-Jewish followers, called Gentiles (Wiesner pg. 67), created an argument of whether or not they should conform to Judaism. A direct result of that argument was the separation of Jews and Gentiles, and the development of Christianity. Christianity was based on the lessons of Jesus, but there was initial diversity in the ideas of the Gentile followers. The Apostle’s transformed initial diversity in Christianity into a definite split between orthodoxy (truth) and heresy (false) by institutionalizing the orthodoxy in the Apostolic Creed, the Church, and the Apostolic Tradition.   Ã‚  Ã‚  Ã‚  Ã‚  The orthodoxy of the Creed, written by the Apostles, played a very large role in separating â€Å"true† ideas from heresies because it displayed definite answers to conflicting ideas. Among the conflicting ideas of the era, the Creed addressed four major concepts and declared them as orthodox. Gnostic thinkers such as Saturnius and Marcion declared that God did not create the world; and that Jesus was not the Son of God. Saturnius, affirmed that there was a Father who made seven angels, and â€Å"the world, and all things therein, was made by [those] certain angels...† (Irenaeus, Against Heresies, pg. 78). He also claimed that, â€Å"Jesus was not born of a virgin but was the son of Joseph and Mary, like other men...† (Irenaeus, Against Heresies, pg. 79). Marcion denied God the credit of creating the universe by â€Å"removing the teachings of the Lord wherein he is most manifestly described as acknowledged the maker of this universe to be Hi s Father† in both Luke and the Epistle’s of Paul. The very first sentence of the Creed addresses those two viewpoints. It declared that God created the universe, and that Jesus is the Son of God.

Manchester Product

Manchester Products: A Brand Transition Challenge Recommendation: Here are two companies namely Manchester Products and Paul Logan Furniture Division, both offer furniture in different sectors. Indeed, Manchester Products has been known for office furniture while Paul Logan Furniture Division is selling high-Â ­? end fashionable home furniture. Manchester should co-Â ­? brand the Paul Logan Furniture Division line by using a strategy that makes Manchester an endorser brand (Aaker D. , 2004). In this way the existing product line could now be called Manchester Paul Logan Furniture Division and after two years, Manchester should introduce a new household furniture brand. Problem statement: The problem that Manchester faces is that of transitioning from one customer segment, which is the office furniture segment to another segment which is the segment of household customers. If we have a look at the exhibit 4, the table highlights clearly the strengths of Paul Logan Furniture Division which are different than the Manchester Products. While the core product is the same, the marketing, branding and distribution techniques will differ. The choice of these strategies and the alternates present problems to the company. As ar as the next issues regarding the different distribution strategies of both the brands are concerned, Manchester follows a push strategy where it manufactures the furniture and sells it online, through retailers, specialty stores as well as through the direct sales force. As far as Paul Logan Furniture Division is concerned, it too follows a push strategy as it designs its pro ducts and manufactures them, without addressing specific consumer requirements. Assumptions: The future for Manchester, as a household and an office retailer brand will need to keep in mind that the Paul Logan Furniture Division name annot be used after three years. Another assumption is that furniture chain stores concerns will be satisfied, as Manchester will be able to provide them with products with the endorsed Paul Logan Furniture Division name. This will enable them to have a comfort level developed with Manchester so that once two years have lapsed and the new Manchester brand is introduced, these stores will be willing to carry them, based on a good relationship (Aaker D. A. , 2004). Discussion and analysis: The solution that needs to be undertaken in order to resolve the challenge of brand transition, considering that the company an only use the brand name for three years and the fact that it cannot use it to brand new products indicates that adoption of the Paul Logan Fur niture Division brand name is not a sustainable strategy. Therefore, the suggestion given by Lisa regarding delaying the name change is not feasible and would only serve to confuse consumers (Davis, 2000). The suggestion where Gary recommends that all products should be rebranded to Manchester immediately ignores the core reason for the acquisition of Paul Logan Furniture Division. The acquisition was carried out to help Manchester enter the household furniture market nd if the name is not used then the acquisition would, in essence, waste the power of the Paul Logan Furniture Division brand in the consumer market. In so far as the last recommendation is concerned, the gradual change in one or two categories will help in registering the fact that Manchester has the same quality products as Paul Logan Furniture Division, and will help to leverage the acquired brand name better. However, this will be against the core principles as stated by Al and Laura Ries as an immutable law of bra nding (Ries & Ries, 1998). The law of singularity states that the brand should stand for ne particular image in the mind of the consumer. In as far as the case goes, it has been stated that Manchester has an image of a conservative furniture brand that is mainly ‘corporate’ in its approach, using conservative and elegant designs. Paul Logan Furniture Division has a completely different positioning, and is meant to be a contemporary outstanding furniture brand that is preferred by consumers who are trend setters in way. This target market serves to be a completely different brand persona which is bold and trendy as compared to Manchester’s persona which is serious and elegant. Therefore, none of hese strategies would have worked in the market place, and there was a need for a more comprehensive, and focused strategy that could harness the positive goodwill generated by Paul Logan Furniture Division so that Manchester cold sustain the advantage in the longer run, e ven after the three years had passed. That is the reason why the fourth strategy of endorsing the Paul Logan Furniture Division brand had to be considered. The marketing communications campaign that is used will need to focus on this endorsement, so that the brand name becomes so entrenched in the consumer’s mind, that even when three years nd and Manchester is relived of the right to use the Paul Logan Furniture Division name, Paul Logan Furniture Division is subconsciously perceived as a Manchester brand (Davis, 2000). As far as pull and push strategies are concerned, the company in case of the Paul Logan Furniture Division brand line should continue to follow a push strategy, with promotional offers and designs that can enhance sales as well as market recognition. However as far as the office furniture division is concerned, the company should also introduce a pull strategy whereby orders are taken from corporate buyers and are customized ccordingly. Implementation: The pr oposed recommendations have two phases. The first is endorsed product lines while the second is a new product line at the end of two years. In the first scenario the action plan would entail as an immediate step, a board and then a company-Â ­? wide meeting where all employees are brought onto the same page with reference to the strategy proposed of endorsing the brand. The employees need to be reminded that they are brand ambassadors. As far as the sales force is concerned, Paul Logan Furniture Division sales team will have to be instructed to consciously endeavour and call Paul Logan Furniture Division as Manchester Paul Logan Furniture Division in all verbal, written and online communications. The sales force will have to be briefed and trained in following the company policy. Moreover, some sales people will be permanently placed at larger retail stores to help answer and queries regarding the corporate endorsed brand. Secondly, retailers and distributors will be brought on board, and all their concerns and issues should be answered proactively. Ad and communications campaigns also need to be worked on focusing on Manchester Paul Logan Furniture Division. Once the endorsement trategy ceases to exist, the company will have to have a contingency plan in catering to the situation Moreover as new products cannot bear the Paul Logan Furniture Division name, the company will have to come up with a new brand of household furniture, after two years of using the Paul Logan Furniture Division name. The implementation procedures in this case will include promot ional strategies for retailers and wholesalers who will be encouraged to push the product more than the competitor’s products. Implementation is the key to executing a successful brand strategy and these measures will aid in just that.

Bride Wars and Year One

The American film Bride Wars was released in 2009, it is an example of a typical modern romantic comedy. It is about two best friends Liv and Emma, who have grown up together planning their â€Å"perfect† wedding. They both get engaged at around the same time, together they go shopping for everything needed for a wedding, both looking to create their perfect wedding day. They get the wedding planner of their dreams, Marion St Clair who turns out to be the wedding planner of their nightmares and accidently books their weddings on the same day! Neither of them will agree to change their date, so they become enemies. As the tag line quotes â€Å"Even best friends can’t share the same wedding day. † The cake knives are out, but how will everything turn out? â€Å"Year One† is an American film also released in 2009, it is an example of a romantic adventure comedy. It is about two accident-prone Palaeolithic warriors. Jack Black who plays â€Å"Zed â€Å" is a prehistoric would-be hunter he gets kicked out of the tribe in the forest for eating the forbidden fruit from the tree of knowledge of good and evil. His side kick, â€Å"Oh† played by Michael Cera is a gatherer and turns up to â€Å"try† and save him. The film is about their adventures set in the prehistoric era trying to save their two friends Maya and Eema. Both girls are from their former tribe and have been captured and sold into slavery, on their travels Zed and Oh meet Biblical characters on route to the city of Sodom. Do they succeed in saving them? Although they are of the same genre they couldn’t be more different films. â€Å"Bride Wars† is set in the 21st century, whereas â€Å"Year One† is set in Palaeolithic era, this means there is a very big contrast between them. Bride Wars gives the impression of being a comedy from the expressions on both the actors’ faces. They are both looking straight into each other’s eyes showing a devious look with a comic smirk, in a horror film there would be no trace of a comic smirk. â€Å"Year One† has the aesthetics of a comedy with Jack Black’s expression being apprehensive and confused, his eyebrow is raised. Michael Cera’s facial expression is one of worried eyes which suggests he is just merely a side kick, and doesn’t really have a say in what Jack is going to do next! â€Å"Bride Wars† gives the impression of comedy on the poster, you would never expect brides to have a â€Å"war† or the weapons to be cake knives. Year One† suggests that it is set in prehistoric times, the first year of man, but the title doesn’t really have a comic sense about it, I believe this is why the director cast Jack Black to star in it, he is a very well known for his comedy roles. People will know that a film with Jack as the main character is going to be entertaining and funny so will choose to see it on that basis. The advertising poster for â€Å"Bride Wars† implies some type of confrontation in the plot. In â€Å"Bride Wars† the actors Kate Hudson and Anne Hathaway have a look in their eyes of pure distain. Anne Hathaway is a popular actress with female audiences of all ages. She has featured in many other films such as Princess Diaries, Ella Enchanted, Devil wears Prada and Brokeback Mountain, again she has a good following. In the poster both young ladies are dressed in wedding dresses this helps to emphases the term â€Å"bride† to look more potent, The actors have their hair down, which suggest a fight is about to break out, as brides nearly always have their hair up in an â€Å"updo†. The poster for â€Å"Year One† doesn’t imply a lot, being dressed in animal cloth relates to the title of the film and lets the audience know that this movie is set in pre-historic times. This leads me to think they might have gotten lost in an adventure, their body language looks like they have just seen something that is confusing or worrying to them. The colours used in each poster have soft tones, nothing potent or eye catching. Except the titles as this is what grabs the audience’s attention as they walk past. â€Å"Bride Wars† uses the colour theme of white and cream, these colours are usually associated with weddings e. g. purity, virgin brides, and wedding dresses, this again emphases the term â€Å"Bride. Year One’s theme is a desert landscape with a blue sky, this suggests it’s a hot day and they might be lost. The actors are the main focus of these posters; this suggests that the films revolve around them. The tag lines are intriguing, the tag line for Bride Wars suggests a confrontation within the film, and the tag line for â€Å"Year One† doesn’t give any clues to the plot of the film. This makes the person reading the poster want to learn more about these tag lines and what happens in the film, these help to grab the audience’s attention to hopefully go and see the film to find out more about them. The bold text in the â€Å"Year One† poster against the desert background makes the text stand out in the poster and catch people eye as they see it. The â€Å"Bride Wars† text on the word bride is similar to the text used on wedding invitations and further relates back to the film title. I think both posters have a target audience. Bride Wars is aimed at female teenagers and also would be appealing to female adults as it is about love and marriage. It is a feminine film, these are sometimes referred to as â€Å"chick flicks. † Year One is more of a teenagers film, not quite as girly as Bride Wars so might appeal to a wider audience. Teenagers are big fans of comedies and new movies that have just been released, they feel they can relate to them as they are light hearted and not serious. These posters inform their intended audience about the film, they try to entice them with intriguing tag lines that make the reader interested and wanting to see the film, and as they say â€Å"curiosity killed the cat. † They also inform people about the name, age certificate, genre, actors, and director, trying to persuade them in every way they can to see their film, to make it a success. In conclusion the posters are about as different as the films, â€Å"Year One† gives very little away about what is going to happen in the film so people will be curious to find out more, and perhaps research the film or discuss with friends what it’s about. Word of mouth is the best advert so getting people to talk about the film is a main goal for the poster. On the other hand the poster for â€Å"Bride Wars† lets you know the plot of the film, so when people see it they can make an instant decisions whether it interests them or not. Seeing two brides holding knives makes your imagination run and you just want to know what is going to happen. Both posters have a different target market, which explains why they are so different as they are tailored to appeal to different audiences. The posters have to grab and get the attention and curiosity of the people that they are aimed at and ultimately encourage them to want to go and see the film. Hopefully after seeing the film they will relay their experiences and enjoyment to other people and that will entice them to see the film too!

International Brotherhood of Teamsters essays

International Brotherhood of Teamsters essays The International Brotherhood of Teamsters, Chauffeurs, Warehousemen, and Helpers of America, is one of the largest trade unions in the world. It was first chartered as the Team Drivers International Union in 1899. The name was changed to the International Brotherhood of Teamsters in 1903. The Teamsters came about like other unions because workers were not protected from economic exploitation or from the consequences of illness, disability, or unemployment. The Teamsters enabled employees to participate in many types of political activities and to protect themselves by political and economic means. The membership consists of about 1.7 million people in such different fields as transportation, warehousing, health care, office management, and construction, as well as many workers in the bakery, dairy, brewery, and food-processing industries. The Teamsters is the only union that represents every craft of workers in the airline industry. The union also represents a growing number of public employees, especially ones working in prisons. One out of every ten union members is a teamster. The union is organized into five area conferences that help some 700 locals in the U.S., Canada, and Puerto Rico with regional contracts and negotiations. Their Headquarters is in Washington, D.C. Unlike other labor unions, the Teamsters union is structured to promote strong local unions, and strong local leaders. Since the locals negotiate most Teamster contracts and provide most of the services to the members. At the union's headquarters in Washington, D.C., the International Brotherhood of Teamsters supports local unions with coordination of national contract negotiations, political action, and organizing; Training and educational programs for local leaders, stewards, and members; Advice and assistance from experienced organizers, negotiators, researchers, attorneys, safety and health professionals, auditors, and communications specialists....

Effects of Cell Phone on the Human Body Research Paper - 1

Effects of Cell Phone on the Human Body - Research Paper Example Along with the increase in cell phone use, the incidences of cancer have also exploded all over the world. This may be a consequence of the microwave radiation that is employed for communicating through cell phones. â€Å"Studies that claim a relationship between cell phones and diseases like cancer and Alzheimer’s should not be brushed aside as ‘inconclusive’† (â€Å"Disadvantages of Cell Phones†). Cell phone affects the brain activity by giving a boost to the brain glucose metabolism in particular regions, though if or not it is something serious is still debatable. Talking to WebMD, the director of the National Institutes of Health’s National Institute on Drug Abuse, Nora Volkow said, â€Å"[w]e don’t know that this is harmful [but we know that] glucose metabolism is a direct indicator of brain activity† (Volkow cited in Doheny 1). The sugar is consumed by cells in the brain for energy. This conclusion was drawn after a comprehensive research by Nora Volkow and her colleagues. They involved 47 healthy volunteers in that research and performed PET scans of their brains after placing the cell phones on their left and right ears. The glucose metabolism in the brain was measured twice. While studying the effect of cell phone on the brain on the positron emission tomography (PST) scans, Volkow found a 7 percent increase in the metabolism of glucose in the regi on of the brain that was nearest to the antenna in people that held the cell phone on either side of the brain for 50 minutes.  

Washington Mercy Hospital Case Essay Example | Topics and Well Written Essays - 1250 words

Washington Mercy Hospital Case - Essay Example Although the best solution to this problem had already been identified, who will bear the cost of solving the problem is now the main issue at hand. Previously, the hospital operated using a six-year old computer system, which provided general accounting, patient accounting and patient registration. However, the the dissatisfaction of the hospital staff with regards to the performance of their old computer system motivated the change to a new IS. Unfortunately, no objectives were set by the hospital to guide each step the directors, the committees, staff, and others would take. The board of directors seemed to be the one overseeing the steps toward a new IS, from determining the specifications needed, choosing the networking company, and assessing the new IS’s performance, since it was the one that provided the funding for those activities. It was the one that appointed a Director of Information Systems to oversee the installation and use of a patient information system, and mandated the senior managers to conduct a poll among medical staff regarding the performance of the old information system and the desirable features of a new system. However, aside from appointing people and funding the project, the board was detached from the decision-making regarding the project. The DIS was the one who prepared the RFP to be shown to potential bidders, oversaw the selection of networking company, and monitored the installation of the networking system. He also seemed to have been the one to set the 3 sec. response time stipulated in the MOA. The basis of this was not provided. No moment during the preparation of RFP to the signing of MOA was the building of ambulatory surgery department ever mentioned. He also did not indicate in the MOA the need of the networking company to provide IS to give room for growth. More importantly, the actual visits were almost a quarter more than the projected values he provided to